Mailing Lists, Postcard Printing and Retargeting in One Program
Mailing Lists, Postcard Printing and Retargeting in One Program
Mailing lists, postcard printing and retargeting at a glance
- Modern Postcard combines mailing lists, postcard printing and retargeting through a coordinated Modern MAX program.
- Start with a prospect list or your customer records, then confirm the digital audience-matching requirements.
- Modern MAX schedules 8–16 marketing touches across an active 30-day program.
- Digital activity starts when the mailing drops and continues after arrival, including website visitor follow-up.
- One dashboard brings mail delivery, clicks and calls together.
Modern Postcard can build a targeted prospect list, print and mail your postcards, and extend the campaign through Facebook, Instagram, Google Ads, email via Informed Delivery and website visitor retargeting. Modern MAX coordinates 8–16 marketing touches over an active 30-day program and reports mail delivery, clicks and calls in one dashboard.
Plan Your Modern MAX Campaign. Call 800-959-8365 to connect your audience, postcard and digital follow-up.
Modern MAX integrates online and offline marketing
When you add Modern MAX to Direct Mail, you also reach your audience on Facebook, Instagram, Google Ads, and email via Informed Delivery.
All of the actions – from mail delivery to clicks to calls – are tracked and visible in a single dashboard.
Modern MAX is easy and convenient
Modern MAX is easy Omni-Channel. We remove the hassle by handling all the logistics of deploying scheduled online and offline marketing touches from a single platform.
From copywriting and design to printing, mailing, and all the digital marketing pushes, we create and manage the entire Direct Marketing program.
Ongoing, continuous, integrated marketing
Modern MAX deploys 8-16 integrated offline and online marketing in an Active 30-day program to give your marketing frequency, variety, and consistency.
When the mailer drops, we trigger the Google, Facebook and Instagram ads, plus the email via Informed Delivery. Those impressions land to ‘warm up’ the audience before the mailer arrives and continue afterwards, even retargeting your website visitors with follow-up digital ads.
Proven to boost response rates
Studies across all marketing have proven that when you combine print and digital marketing touches, response rates lift.
It makes sense – you’re reaching people with the fundamentals of frequency, variety, and consistency.
And Modern MAX programs have proven to lift results from 15% to 30% and higher versus regular, one-off direct mail programs.
Mailing Lists, Postcard Printing and Retargeting FAQ
Can one company handle mailing lists, postcard printing and retargeting?
Yes. Modern Postcard provides mailing list support, postcard printing and mailing, and coordinated digital follow-up through Modern MAX. The team manages the campaign schedule and brings activity into one dashboard.
Which digital channels are included in Modern MAX?
Modern MAX includes Facebook, Instagram, Google Ads, email via Informed Delivery and website visitor retargeting alongside direct mail. Confirm the channel plan for your specific audience and campaign.
How long does a Modern MAX campaign stay active?
Modern MAX runs an active 30-day program after the mailing drops, with 8–16 scheduled integrated marketing touches. Repeated mail drops can support ongoing active campaigns.
Do the digital ads start before or after the postcard arrives?
Digital activity is triggered when the mailing drops, so it begins before arrival and continues afterward. The program coordinates these touches with the direct mail schedule.
The big difference is that most businesses deploy multiple digital marketing campaigns via Facebook and website retargeting, but they aren’t integrated. Business owners and marketing teams then need to knit together different dashboards and metrics to see how the channels are working.
Modern MAX is different in that it integrates all the channels into a single deployment schedule, and unites them into a single dashboard for your reporting. It shows how all channels are working together to bring you more calls, website visits, leads, and customers.
How do we know it will work for OUR service or product?
From Retail to Services, NonProfits, and B2B, the main challenges are the same:
- Gaining awareness and interest in a cluttered marketplace
- Standing out versus your competitors
- Sending enough marketing touches, when 80% of Sales are made between the 8th and 12th touch
- Acquiring more new customers
Can Modern MAX follow up with website visitors?
Yes. Modern MAX includes follow-up digital ads for website visitors. Discuss the required website retargeting setup with the team before the campaign starts.
Can I use my own customer list?
Yes. Bring your customer records or ask for help selecting a prospect list. Confirm the list requirements and digital audience-matching plan with the team.
What does the reporting dashboard show?
The Modern MAX dashboard brings mail delivery, clicks and calls into one place. Record resulting inquiries and sales in your business process to evaluate customer outcomes alongside campaign activity.
Is a digital-only Modern MAX program available?
Yes. Modern MAX offers a digital-only option that uses a mailing list as the core audience, without printing or postage. It does not include the physical mailpiece of an integrated campaign.
Will this work for a smaller business?
Absolutely. We recommend as a starter program to send at least two drops of 2,500, or better yet, three drops of 2,000 cards per drop. That will give a good sense of the response and return we can get, based on your average customer lifetime value. It’s an affordable way to get a new customer with a positive Return on Ad Spend.
Will this work for a larger business?
Of course. With more sophisticated marketing departments, this integrated marketing approach is a relief. Because it’s a single deployment and dashboard, your team can really home in on the qualities of various mailing lists. This is an ideal program to test new acquisition strategies into prospect lists to see how they perform across multiple channels.
What kind of success have you seen?
Most programs have seen a response lift of 10% to 30% – and even higher – versus traditional direct mail programs. In the end, we’re only concerned about your successful marketing efforts, and how we can help you grow your business.
More Questions?
Call us at 800-959-8365 and talk to a real person, or Contact Us.
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