Direct Mail 101:
More Jobs, Better Leads, Less Hassle
Your Blueprint For Successful Direct Mail!
Having a steady stream of leads and service opportunities is essential to keeping your business running and your crews busy. Direct mail helps you do exactly that, and more.
Direct mail not only brings in new customers, but when combined with your digital marketing, it creates a powerful one-two punch: increasing response rates, reinforcing your message across channels, and keeping your business top-of-mind in the neighborhoods you serve.
You’ll Learn How To:
- Craft campaigns that fit your budget and your schedule
- Target the right homeowners in the right service areas
- Design postcard mailers that grab attention and drive action
- Time your mailings to maximize seasonal demand and visibility
- Track and measure performance so you know what’s working
Gain a step-by-step blueprint for using direct mail the smart way, so it’s consistent, effective, and easy to manage.
Meet Your Presenter
Keith Goodman is one of the nation's leading direct mail marketing experts, with more than 25 years of experience speaking at major industry conferences and events. As the creator and host of Direct To Success, a nationally touring business growth seminar, Keith has educated thousands of business leaders and marketers on proven strategies for increasing response rates, generating qualified leads, and driving measurable business growth through direct mail and integrated marketing.