Webinar: How to Integrate Digital with Direct Mail

Welcome!

Marketing has never offered more opportunity or more complexity. With more channels available than ever, business owners and marketers are expected to manage social media, digital advertising, targeted campaigns, and traditional marketing while staying within budget and proving ROI. Yet more options do not automatically mean better results.

The real challenge is knowing how to make your channels work together. In this webinar, you will learn how to navigate today’s marketing landscape and strategically integrate digital and print for higher response and a more coordinated approach.

In this educational presentation, you’ll learn about:

• The different marketing channels that are available
• How social media has evolved over the years and why it matters
• An interesting goldfish study that addresses attention span
• The importance of understanding the customer journey
• Pairing physical print marketing with digital advertising